Privacy

We may obtain personal data direct from you and from various other sources, whether online, such as through the Website or offline.

Personal data we collect online

We collect your personal data if you decide to engage in certain activities, such as:

• Ordering or registering products or services.
• Downloading software.
• Registering for events.
• Marketing or promotional activities.
• Accessing certain sections of the Website.
• White papers and other materials.
• Subscribing to newsletters or press distribution lists.
• Participating in online surveys, webinars, discussion groups, forums or live chats.
• Entering contests.
• Participating in our customer rewards program.

The personal data we collect online about you will generally include:

• Your contact details (such as your title, name, address, phone number and email address).
• Your company and job title.
• Financial details (for example, details about any payments you have made to us and where necessary your bank details).
• Information about how you use our services.
• Information about how you use our Website (for example, traffic data, location data, weblogs and other communication data).
• Information about your computer (including where available your IP address, operating system and browser type).
• Other details relevant to a specific product or service.
• Information collected via our customer rewards program, such as points collected, rewards claimed and content posted on the platform.

If you choose not to supply some or all of your personal data we may be unable to provide you with the products and services that you requested, or provide you with access to certain sections or functionalities of the Website that we make available to our registered users. If you do not want to provide your personal data, there is still some publicly available content on the Website you can take advantage of without registration.

Personal data we collect offline

In addition to the personal data described above, we also may collect personal data provided to us offline in a variety of ways.

For instance, we may collect contact details of prospective customers or other persons at events such as trade shows (for example, by collecting their business cards or asking people to sign up to marketing and other information from DataCore).

We may also collect information from customers in connection with providing support, consulting and professional services to them. Such information may include personal data about individuals within the Customer’s organization (for example, a member of staff’s contact details).

We collect contact data of potential customers and the staff of potential customers from partners and other organizations that have legal authority to share the personal data with us.

The personal data we collect offline about you will generally include:

• Your contact details (such as your title, name, address, phone number and email address).
• Your company and job title.
• Financial details (for example, details about any payments you or your organization have made to us and where necessary your bank details).
• Correspondence with you.
• Information about how you or your organization use our services.
• Other details relevant to a specific product or service.

We may use the personal data we collect to record and support your participation in the activities you select and administer your relationship with us. For instance, we may use such personal data to:

• Provide products or services you request.
• Register your license and rights, if any, to technical support, upgrade discounts, or other benefits that may be made available to registered users.
• Contact you regarding the contest that you decide to enter or prize awards.
• Provide you with customer support.
• Meet our contractual obligations towards you.
• Enable you to participate in marketing, advocacy or promotional programs.
• Contact you and make you aware of other products, information and services that we believe may be of interest to you (subject to your consent and ability to unsubscribe as described below).
• Process and maintain a record of your transactions.
• Respond to your questions and comments and provide customer support.
• Operate, evaluate and improve our business and the products and services we offer.
• Run our customer rewards program.
• Analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read).
• Analyze trends and statistics regarding visitors’ use of the Website,
• Protect against and prevent fraud or violations of our terms of sale.
• Comply with applicable legal requirements.

If we intend to process your personal data in other ways, we will provide specific notice at the time of collection.

In addition, subject to your ability to object as described below, we may use personal data collected on the Website to build user profiles. In particular, if you decide to fill out a web form or click on a traceable link, we may associate your browsing activity on the Website with your profile, which can include your name, email address and company name. We may use such profiles for various purposes, including advertising, market research, sales, and Website design. If you wish that your personal data is not used in such a manner, please send an email to info@datacore.com.

Contract

Where we have an agreement with you as an individual or in order to enter into an agreement with you, we will use your personal information where necessary for the purposes of that agreement. Importantly, if you do not provide us with enough personal information for the purposes of the agreement, we may not be able to enter into or fulfill our obligations to you under the agreement.

Legitimate interests

However, in many situations we will not have an agreement with you as an individual. Where we do not have an agreement with you as an individual and we have not asked for your consent, our ground for the use of your personal information will usually be the legitimate interests of our business. We will always consider your rights and your privacy before using your personal data for the legitimate interests of our business. Where your rights or privacy override our business interests, we will not use your personal data.

Direct marketing

If we obtained your details in the context of a sale of goods or services, we will send you direct marketing unless you object. If we did not obtain your details in the context of a sale, we will only send you direct marketing if you give us consent. You may request to “Unsubscribe” at any time after receiving a marketing communication from us. All marketing communications that you receive from DataCore will instruct you how to decline further marketing communications from us.

Consent

There may be other specific situations where the appropriate ground for us to use your personal data is your consent. We will always make you aware when we are relying on your consent to use your personal data. You have the right to withdraw your consent at any time.

Legal reasons

Separately from our business purposes, we will also use your personal information where we have a legal obligation to do so. For example, if a regulator or official authority asks us for your personal information. In very limited situations we may also use your personal information to exercise our legal rights (including in relation to legal proceedings).

Purpose limitation

If we collect your personal data for one purpose and then intend to use it for a different incompatible purpose, we will seek your consent to do so and/or inform you where necessary or appropriate.

Business partners

We do not disclose personal data about you except as described in this Privacy Policy.

Where necessary as part of our business, we may share personal data with our affiliates, distributors, resellers and other trusted business affiliates.

We may also share your personal data with vendors and third party service providers who assist us with the operation of the Website, our sales and services and our business in general. For example, IT service providers, professional advisors such as lawyers, accountants, auditors.

We will always take appropriate steps to ensure that any third party with which we share your personal data will keep your personal data secure.

Processors

We use a number of organizations to carry out a range of services on behalf of DataCore (“processors”).

Our processors must handle your personal data in accordance with data protection law. We also have agreements in place with our processors so that they only handle your personal data as we have instructed them to.

Legal reasons

We may also share your personal information with regulators or official authorities where required or where necessary to exercise our legal rights.

Business development

As our business evolves, we may sell, transfer or otherwise share some or all of our assets, including personal data in connection with a merger, reorganization, or sale of assets, or in the event of bankruptcy. In such an event, the information collected about you, whether personal data or anonymous data, may be one of the assets transferred.

To ensure we are able to meet our legal obligations and exercise our legal rights, we will store your personal information for as long as necessary to fulfill the purposes we collected it for. This will usually be six years after we last used it (or longer where we have a specific legal obligation). To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of it, the purposes for which we process your personal information and whether we can achieve those purposes through other means. We also take into account legal and regulatory requirements which require the retention of personal information for a minimum period of time and limitation periods for taking legal action.

Some of our offices, processors and the partners we work with are based outside of the European Economic Area (EEA) and United Kingdom (UK). When we send your personal information outside of the EEA and UK to a country not recognized as providing appropriate protections, we put in place appropriate contracts, group agreements or other safeguards to ensure your rights are protected. You can request more information about the safeguards we rely on and/or request a copy of these by getting in touch with us using the contact details set out below.

When you visit the Website we may collect certain information by automated means, such as cookies, web beacons and other similar technologies (“cookies”). Cookies are text files that websites send to a visitor’s computer or other Internet-connected device to assign each visitor a unique, randomly generated number that resides on the visitor’s computer. Cookies and similar technologies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

We use the following cookies on our Website:

Essential Cookies

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings.

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites and application for you in order to enhance your experience.

Advertising (Targeting) Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal data practices. We will post a notice on the Website to notify you of any significant changes to our Privacy Policy and indicate at the bottom of the notice when it was most recently updated. Of course, our use of personal data gathered while the current Privacy Policy is in effect will always be consistent with the current statement, even if we change that statement later.

It is important that you are familiar with and easily able to exercise the following rights:

• The right to be informed personal data relating to you is being used or stored (which is what this Privacy Policy is for).
• The right to access your personal data.
• The right to object to direct marketing.
• The right to object to the use of your personal data carried out on the ground of legitimate interests.
• The right to withdraw consent.
• The right to erasure of your personal data.
• The right of data portability.
• The right to have your personal data rectified if it is inaccurate.
• The right to have your personal data restricted or blocked from being used.
• The right to complain to the relevant data protection authority.

Please be aware that these rights are not always absolute and there may be some situations in which you cannot exercise them, or they are not relevant. To help you understand these rights you may wish to look at the websites of the European Data Protection Board and the national data protection authorities.

To exercise any of these rights, please use the contact details provided below or email info@datacore.com.

You may contact our data protection office via email: dataprotection@datacore.com.